- Romanticization of the past. Some people believe that the success of The Gospel Trumpet can be replicated today. But, this very vocal group is hardly indicative of the rank and file members within our churches.
- Old medium. The magazine industry is in decline. Sure, there are exceptions, like Oprah's rag, but the fact remains that fewer people read periodicals today. Plus, the cost to produce and mail them is higher than ever.
- Conflicting vision. One of the greatest points of contention over ONEvoice! is it's lack of "doctrinal" content. There is a very vocal minority who want strong doctrinal teaching presented, and will never be content with the "lite" approach taken. The editors, on the other hand, correctly understand the genre of magazine publications and know that broad readership will never be attained through a collection of doctrinal treatises. If there was a strong desire for this type of magazine, the alternative publications like Reformation Witness should be breaking subscription records!
The most recent edition of ONEvoice! (i.e. October/November 2005) has attempted to make some adjustments to satisfy some of the disgruntled. A four page supplement, EXTRAvoice!, is intended to provide more emphasis on doctrine and heritage. And, an audio version is being tested, with the intent of reaching a broader audience.
Sure, I'd love to see ONEvoice! succeed. (I even subscribe). But, I'm not convinced that we should be devoting too much energy in trying to tweak this sucker. Obviously, the large majority of people who are in the Church of God are not prepared to shell out $20.00 a year for six issues of a magazine. The fact is that apart from a major change, ONEvoice! will disappear, leaving some as disillusioned about our identity as ever before.
I'm not sure the demise of ONEvoice! is the end of the world. Maybe this will be the wake-up call we need to see that trying to send everything from the "center" (i.e. Anderson) is not what we need if we are to function as a movement. It's time we start acknowledging the affiliation and communication networks that already exist and build on those. Let's get focused on our mission, and stop worrying about propping up our "denomination". Connecting with the core of our calling is what is required to rejuvenate our movement. Once the enthusiasm becomes contagious we will have no trouble getting the word out through the powerful technologies available to us to communicate.
What do you think?